What is it like to drive with Google Glass?

April 24, 2013

With the explorers getting their Glass, I'm sure people are already doing it (https://plus.google.com/111091089527727420853/posts/D19xJjVo6op). Is out dangerous? Is it distracting? Is it easy to use? What is it like?

View Question on Quora

Are you a Startup seeking VC funding? Then be sure to READ ME FIRST http://bit.ly/ReadMe1st

March 24, 2013

Are you a Startup seeking VC funding? Then be sure to READ ME FIRST http://bit.ly/ReadMe1st

4 Digital #1s

August 3, 2012

Through my thorough understanding of technical and business decision maker target audience profiles drawing insights from quantitative and qualitative  research and big data, I effectively develop and successfully land messages, value propositions and offers with discrete roles (IT Professional, Developer Student, Engineer & UX Designer).  Outcome:  currently holding #1 position in all digital marketing channels:
•  #1 Paid Media
    → Technical Audience SEO IRR >4.66%
    → End Action Rate >30% month-over-month
•  #1 Owned Media
    → Continued Action Rates (CAR) >54%
    → End Action conversion >36% consistently
•  #1 Earned (AR/PR) Media
    → CAR >20%, Loyalty Rates >15%
→ PRIME ~140, key message uptake, tone & CTA ~4 (out of 5)
•  #1 Shared (Social) Media
    → Business & Technical Decision Maker Social IRR
    → CAR exceeded Paid over 26%

->COMPLETE DETAILS IN BRENT KAISER’S CV

BRENT KAISER  ■  bkaiser@live.com  ■  646.543.6610
brentkaiser.com  ■   415 W 48th Street, 2E / New York, NY 10036  

As senior global brand and product marketing director, I offer 20+ years of experience in effectively solving multi-million dollar marketing challenges for business and consumer audiences across technology, telecommunications, mobile and financial industries.

By leveraging integrated campaigns and nurturing persistent positive customer experiences across multiple interwoven online and offline channels, I successfully deliver sustained result-driven outcomes for global brands with these brands – winning multiple Effie Awards.

Through my thorough understanding of technical and business decision maker target audience profiles drawing insights from quantitative and qualitative  research and big data, I effectively develop and successfully land messages, value propositions and offers with discrete roles (IT Professional, Developer Student, Engineer & UX Designer) in efficient Paid, Owned, Earned & Shared Media channels and through global field sales & marketing for organizations sizes from Silicon Valley / Silicon Alley Startups as CMO to SVP, Marketing Director with Fortune 1,000.

WW Brand Strategy & Integration ■ Cross-group Collaboration
Global Agency & Vendor Management
Global Advertising, Digital Marketing & Promotions
Paid Display & Search SEA/SEO Media
Owned Media Strategic Global Content Management
Earned Media – Analyst & Public Relations
Shared Media – Outcome-driven Social
Global Customer Loyalty & Retention Programs
Mobile Strategy & Planning
Cross-Discipline Integrated Marketing Communications
Business & Product Planning
International PR ■
Retail & POS
Mobile Web Planning, Execution & Analysis
Prospect & Customer Lead Nurturing
Database Marketing & CRM
Direct Marketing ■ Customer Relationship Management
Conflict Resolution ■ Quality Assurance
Market Analysis & Business Planning
______________________________________________________________________________ 

Microsoft Partners – Ascentium & PCS  Microsoft  2010-present
Director, Business & Marketing Strategy Windows, Office, Server & Tools,TechNet, MSDN & SMSG
Successfully manage multiple global Windows Enterprise Evaluation Programs & produce business-critical top industry content with 3rd party analysts & thought leaders (IDC, Gartner&Forrester) while leading integrated global Microsoft, Partner & Agency teams delivering exceptional business results in market from enhanced campaign & brand experiences – holding #1 position at Microsoft in all digital marketing channels:
•  #1 Paid Media
→ Technical Audience SEO IRR >4.66%
→ End Action Rate >30% month-over-month
•  #1 Owned Media
    → Continued Action Rates (CAR) >54%
→ End Action conversion >36% consistently
•  #1 Earned (AR/PR) Media
    → CAR >20%, Loyalty Rates >15%
→ PRIME ~140, key message uptake, tone & CTA ~4 (out of 5)
•  #1 Shared (Social) Media
    → Business & Technical Decision Maker Social IRR
→ CAR exceeded Paid over 26%

Microsoft  Microsoft  2006-2010
Senior Audience Marketing Lead Technical Audience Global Marketing (DPE)
Drove strategies, messaging & on/offline marketing efforts increasing satisfaction with Technical Audiences (IT Professionals, Pro Developers, Students, Engineers & Designers) by +3 satisfaction points:  leading social media programs within global Because it’s everybody’s business” campaign, including creation of global Customer Relationship Management program; 15% increase in audience engagement with Global Message Content Syndication Program; boosted participation consolidated global online newsletters to technical audiences with 5+ million reach; influenced MS Customer Business Center resulting in customer-centric experiences for customers. Provided strategic & prescriptive guidance to Partners & Field Sales on how to best leverage corporate broad reach engines, content & assets at each stage of the customer lifecycle for IT audience roles.

Lead Marketing Manager US Subsidiary Product Marketing
Lead Customer Nurturing program, framework, engine, execution & evangelism – including need assessment, business case, in-market program validation (metrics 200%+ over forecast) & external partner management.  Drove immediate 5%+ sales & 150% ROI boosts through Sales Pipeline enhancements – including low-cost online lead qualification vs. high-cost phone touch, real-time customer SAT assessment reporting & customer “Winback” reclamation decreasing DNC issues significantly increasing marketing campaign performance by 75%. Awards:
• 
Product Launch Ship IT Award
drove social media programs outperforming all other multi-product (8) global Launch efforts by 80%.
•  Best of Best Marketing Practice Award
    → lead Customer Lifecycle Program & content strategy achieving 575% ROI success +  revenue.
•  Microsoft Windows/Office Launch Extra Mile Award
    → managed sales pipeline boosting purchase & end action conversion by 25%

Hill Holliday – SVP, Group Account Director                    Verizon  2005-2006
As brand steward, managed 50+ cross-discipline team delivering integrated demand generation for Verizon Wireless. Achieved 20% category growth &10% sales boost for client through innovative, hard-hitting integrated online/offline campaigns. P&L responsibility.

Dentsu SVP, Group Account Director                                      Canon  2004-2005
Oversaw all advertising & integrated marketing communications campaigns for Canon, achieving over 40% market share & #1 position in US digital camera sector. Drove integrated marketing communications, content & Partner assets. Negotiated 3-year international sponsorship agreement with business partners & celebrity talent, including US Open and Wimbledon. P&L responsibility.

Havas/Euro RSCG – Sr. Group Account Director Verizon & Intel  2000-2004
Managed the global repositioning of WorldCom, achieving a successful turnaround initiative across corporate, business, field sales, government, Partner channel, video conferencing, corporate policy & employee recruitment target.  Increased business 25% & boosted profitability 4% by developing targeted, integrated marketing campaigns. Delivered in $250M billings while directing a multi-disciplined team. P&L responsibility.

Brand steward, managing global advertising campaign launches, integrated activity & sustaining programs for Intel initiatives. Pitched & won content strategy, messaging framework & value proposition program with Intel, increasing effectiveness of a multi-billion dollar Intel Insideprogram. Spearheaded Intel Alliance marketing, promoting Windowson Intel as platform of choice. Generated $150M in billings. P&L responsibility.

Ogilvy & Mather Worldwide Advertising Management Supervisor                            IBM  1996-2000
Supervised multi-disciplined team, generating revenue in general, online, direct marketing & content strategies.  Integrated brand steward, developing & implementing global advertising & 360˚ integrated marketing communications programs, including innovative IBM OneVoice program leveraged by smaller local developing markets in regions. Drove programs integral to success of IBM’s global e-business launch & sustaining efforts online & in traditional media for client, server, Lexmark & embedded chip (8-bit, RF, network switching, mobile) technologies.

DDB Needham WW Advertising – Account Supervisor     Digital (DEC) / Compaq / HP  1995-1996
Managed domestic & international advertising campaign launches & sustaining programs for corporate, server, CAD / engineering workstation, semiconductor (64-bit, 8-bit, RF, memory, network switching, mobile), AltaVistaSearch Engine launch, Amazon.com 64-bit AlphaServer & other brand testimonial advertising & employee recruitment efforts. Increased brand awareness & ranking of DEC within technology sector.

Grey Worldwide Advertising Account Executive              JP Morgan Chase Manhattan  1994-1995
Coordinated integrated advertising & targeted direct marketing campaigns for new product launches, including Chase CashBuilder Visa & Advantage Credit, targeted balance transfer offers through CRM. Developed upgraded integrated marketing communications training programs.  Audited current processes & programs to deliver cost savings & improve efficiencies over 20%.
______________________________________________________________________________
Additional Experience                                                                                                                     Prior to 1994

•  Account Executive, Saatchi & Saatchi Worldwide Advertising
•  Account Executive, Grissom, Web & Web Advertising & Public Relations
•  Trend Spotter, Faith Popcorn’s BrainReserve and The Popcorn Report
•  Sr Marketing Manager, ART.SYSTEMS – Art & Museum Collections Management Software,
including
 The Andy Warhol Foundation, and Galleries – including significant public & private collections

______________________________________________________________________________
Bachelor of Business Administration              Double Major: Marketing and Management                                 The University of Texas at Austin  1991
______________________________________________________________________________

References – published at LinkedIn.com/in/BrentKaiser with additional references available upon request.


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